Is Live Webinar Training a Profitable Business?

Posted on May 25, 2020

By BASWC Academy

Categories: Uncategorized

In the wake of COVID-19 social workers and counselors are considering what their career landscape looks like in this new environment. With unemployment filings breaking historical records, it is the right time to consider additional ways to add new income sources and new ways to provide impact.

Have you considered webinars as a way to significantly increase your reach and income? Think about it. Providing webinars can allow you to add to the profession by sharing high quality trainings. Your work can go beyond your office doors when you help other professionals sharpen their tools for their clients.

Webinars can also allow you to help corporations and agencies create a work environment more suitable for the health and work/life balance of their employees. The best part, you can do this from the safety and comfort of your own home. From your home office, your reach can go beyond your city and span worldwide. Webinars position you for more impact and income by using a one to many model (versus your standard one on one model of services). You might’ve heard about residual income, income where after one performance of work, you are able to continually receive earnings without additional hours worked. Webinars allow you to do this too!

The most direct way to make money with webinars is to charge an admission price to your live, online events. People will pay thousands of dollars to learn about specific topics from verifiable experts. There’s no reason why you shouldn’t sell tickets to your webinar broadcasts. Especially if you have the knowledge to share and can prove that you’re a good source of information.

But there’s more to it than jumping online and asking people to buy tickets to your events, of course. How to host live webinars? You’ll need to follow these three steps to have success with this strategy:

1. Choose the Right Webinar Platform. The right webinar software will make the ticket selling process much easier. Choose ticket price and integrate your event with a payment processor like PayPal. That way you can focus on teaching and let technology handle the finances.

2. Promote Your Event Effectively. If nobody knows about your webinar, you won’t sell any tickets to it and won’t be able to monetize your knowledge. That’s why webinar marketing is so significant. There are a lot of ways to promote your broadcasts. Try email marketing, social media marketing, or paid advertising on Facebook Ads or Google AdWords.

3. Always Deliver Quality Content. Lastly, always deliver quality content, the kind that people will be happy to pay money for. Attendees will be much more likely to attend your future events and tell their friends about your business. Especially if they leave your paid webinars feeling like they got more value than they were charged for.

Follow these three simple steps and you’ll be on your way to building and operating a profitable business.

Excited and not sure where to start? Allow the Business Academy for Social Workers and Counselors to remove the mystery and provide a step by step guide for success. Since our goal is your success, we also offer individual and group coaching in addition to the online courses. Let us show you how to get started now. Sign up today!

Posted by BASWC Staff  


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